MARKETING FOR FITNESS STUDIOS
How SIM Bondi Built a Fully Booked Gym — and a Waitlist That Keeps Growing.
The Business —
Strength in Motion (SIM) is a performance-based gym and rehabilitation studio located in Bondi, NSW — focused on helping everyday athletes move better, get stronger, and stay pain-free.
When SIM first launched, the goal was simple: build a local community that cared about real results, not just memberships. But before doors even opened, they needed a complete marketing system that could generate momentum, attract the right clients, and scale sustainably.
The Challenge —
SIM was starting from zero — no website, no online presence, and no leads. The challenge was to:
— Sell 100 foundation memberships before launch
— Build an automated lead system that could continue to grow post-launch
— Compete in a crowded Bondi fitness market dominated by big-name gyms
— Maintain a full 200-member capacity year-round
They needed more than ads — they needed a system.
The Strategy —
Empowered partnered with SIM from day one, managing the entire digital ecosystem — from website and SEO to ads and automation.
Our approach focused on building a lead engine that could grow, convert, and retain members long-term.
01 — Website Design & Conversion Strategy
We built a fast, high-converting website with clear offers for new members and integrated booking flows for ease of conversion. Every section was built with a single goal — turn visitors into members.
02 — Meta & Google Ads
Pre-launch, we ran targeted Meta campaigns to promote SIM’s Foundation Offer — selling out 100 memberships before opening.
Post-launch, Google Ads and remarketing campaigns focused on lead quality, not volume — attracting locals genuinely interested in training, not just free trials.
03 — Local SEO
We grew SIM’s organic visibility from page 4 (position 40+) to Top 3 rankings for high-intent local keywords like “Bondi gym”, “strength training Bondi”, and “rehab gym Bondi”.
04 — Lead System & Automation
Every lead from the website, ads, and SEO funnels into a central CRM — fully automated with follow-ups, reminders, and lead scoring.
We also built an AI-powered Support Bot, trained on SIM’s services, FAQs, and pricing to instantly answer enquiries and reduce admin time.
05 — Post-Capacity Growth
Once SIM hit its 200-member cap, we integrated a Waiting List System, turning overflow leads into loyal prospects ready to join when spots open — keeping demand consistently above supply.
The Results —
Results at a Glance:
— 100 Foundation Members sold pre-launch
— 200 Active Members maintained year-round
— 3× increase in local keyword rankings
— 70% reduction in admin time from AI automation
— Consistent monthly lead flow from Meta, Google, and organic search
SIM Bondi now runs on a self-sustaining marketing ecosystem — where leads, bookings, and waitlists are managed automatically, allowing the team to focus on training and community.
Why It Worked —
SIM’s growth didn’t come from one campaign — it came from a system.
By combining strong creative, precise targeting, automation, and search visibility, we built a marketing engine that grows stronger over time — not weaker.
The result?
A fully booked gym, an active waitlist, and a system that scales without sacrificing personal connection.
Client Details —
SIM Bondi
Services Provided —
— Website Design & Conversion Copy
— Meta & Google Ads Management
— SEO & Google Business Optimisation Lead System & CRM Automation
— AI Support Bot Development
Timeline —
Ongoing