MARKETING FOR PHYSIOTHERAPIST
The 4-Clinic System: How Form & Practice Dominated Local Search and Reduced Reliance on Referrals.
The Challenge: The Local Market Ceiling.
Form & Practice was already a successful physiotherapy clinic but faced a major challenge: they were heavily reliant on referrals and couldn't consistently expand their patient base into new suburbs. T
Their previous marketing efforts lacked a unified, scalable strategy across their four locations, meaning they couldn't confidently open their fifth clinic. They needed a system that guaranteed visibility in every new service area.
The Solution: Multi-Location Digital Domination.
Empowered stepped in to implement a comprehensive, all-in-one digital growth system focused on location dominance:
Website as the Central Hub: We rebuilt their website to handle multi-location bookings and patient inquiries seamlessly.
Hyper-Local SEO Strategy: We deployed advanced SEO across all four locations, specifically targeting local search terms (e.g., "physiotherapist [Suburb Name]").
Google Business Profile (GBP) Mastery: We managed, optimised, and unified their four individual Google Business Profiles, turning them into the primary source of new patient leads for each clinic.
Precision Google Ads: We ran highly localized Google Ads campaigns only targeting people searching within a 5km radius of each clinic, ensuring every ad dollar was spent on high-intent local patients.
The Results: Scalability Achieved.
By creating a systematic, repeatable formula for each location, Form & Practice achieved measurable growth and the confidence to expand:
40% Increase in New Patient Bookings: The combined effort of a better website and top-of-map rankings led to a massive increase in direct patient inquiries.
Top 3 Ranking in 95% of Target Suburbs: Across all four locations, Form & Practice now consistently appears in the top three for their most valuable keywords on Google Maps and organic search.
Reduced Reliance on Referrals: The practice now has a reliable, predictable stream of new patients generated directly by its online presence.
Client Details —
Form & Practice
Services Provided
— Website Design & Conversion Copy
— Meta & Google Ads Management
— EO & Google Business Optimisation Lead System & CRM Automation
— AI Support Bot Development
Timeline —
Ongoing