How will local SEO help your business?
We will help you to get your business found online so you can get more leads; we are here to do all the heavy lifting and help your business strive while you are focusing on what matters the most – your customers. Our mission is to make sure you rank high for keywords your customers are using in order to find your services online.
What is SEO exactly?
SEO stands for “search engine optimization” and it represents a process of getting traffic from the organic search results on search engines. It’s the most effective way to build trust with your users and to be seen as authoritative to Google.
We will make sure that your content is fully optimised in order to capture the visitor’s attention. We use proven SEO tactics to boost your content’s relevance and authority – our approach is guided by white hat SEO principles.
How we do it.
We will conduct a research in order to find out what on-page and off-page SEO factors need improvement. We’ll perform a technical analysis to make sure your website is working properly and then do a competitive analysis and keyword research.
Keyword research and defining
Our goal is to look for the most targeted keywords for your brand’s products or services. We love using SEMRush, MOZ, Google’s Keyword Planner and Webmaster tools and we prefer using long-tail, high search intent keywords to make sure we locate users who are using these terms to find your business online.
On-Page & Off-Page Optimisation
On-Page Optimization helps Google determine what is your site about, and off-page optimization tells Google how authoritative your website is – how popular is it.
Both On-page and off-page optimization are crucial to the SEO success and combined they give your website the best chance of ranking on the first page. After the initial on-page optimization, the Empowered team will make sure to create an internal blog for your website to make it more visible and popular.
Measuring and tracking
If you can measure it – you can improve it, right? We track data about rankings, links, and referrals which help us to analyze the SEO strategy and create refined roadmaps for success.
Our team is always on top of Google’s updates and we are on the lookout for new keywords and ways to expand your website reach.
What our clients say.
- Kula Health
After being locked into a 1 year contract with another company managing our SEO and AdWords campaigns, we were left very disappointed by their lack of understanding of our business, with their poor results and a change in Account Manager 6 times in the one year. When our contract was over we couldn’t leave quick enough and went in search of a company that could deliver what they promised.
You have the Q's. We have the A's.
It’s a discipline focused on growing your brand's visibility in organic search engine results. SEO combines creative and technical elements which give you an opportunity for a great deal of free advertising. An SEO strategy is required in order to improve rankings, increase your brand awareness and drive traffic to your website.
If you have limited funds or a lot of time on your hands to do the SEO by yourself, we're going to walk you through all the ways you can do this - at least until you are ready to get some help.
First of all, you need to get to know your target audience; their age, sex, geographic location and their pain points. Focus on those pain points - they will determine what keywords and types of content you'll need.
While looking for keywords, look for phrases that are searched in a human way. There are free tools you can use; Google's Keyword Planner and Ubersuggest.
Now, make sure your website is working properly; check each URL and ensure it contains the target keyword for that page, create a page title, check the domain authority of any outbound links, include graphics on the page and optimize your images.
Take some time to build authority and backlinks through creating quality content; blog posts, infographics, email newsletter...You should also build backlinks for your website to give it even more credit.
Pay attention to promoting your content - create a strong social media presence.
Finally, you should be able to understand the basics of Google Analytics. It will help you to determine where your visitors came from, you can create campaigns, set and track goals and learn which keywords bring the most traffic.
Keyword optimization includes researching, analyzing, and choosing the best keywords to target in order to drive traffic from Google to your website.
By conducting a quality keyword research, you can drive traffic, measure its potential and write content that will engage with your target audience. You'll also gain a better understanding of user behavior.
Take a look at your URL structure. Simplify the URLs in order to have unique ones for each page on your website. You should also avoid duplicate content to avoid ranking penalties.
Your website should be compatible with all devices, especially mobile phones.
Focus on internal linking, optimizing your images and checking for orphan pages. Always answer to comments by your readers and avoid keyword stuffing.
The cost of SEO is determined by analyzing the client's current situation and by determining the required timeline. The price depends on the size of your company, whether you need ongoing services or you have temporary needs but also it depends on the size of your niche.
Think of SEO as an investment because once you start, the results are visible in the short term, but in the long term as well.
Getting indexed by Google depends on many factors; the age of your website, your website history with Google and whether there were any penalties applied in the past.
If your website is new, it will probably take between 4 days and 4 weeks.