The Wellness Guide
Creating a unique digital environment for wellbeings across Australia
The Wellness Guide is Australia’s first online directory which connects wellbeings across Australia by showcasing an inspiring collection of delicious healthy eats, trendy fitness studios, mindful yoga spaces and serene spas. This unique approach deserves a design that is not only user-friendly but also distinctive, polished and elegant.
Visual authenticity as the
main design language.
Key target audiences are male and female wellbeings across Australia. Health & Wellness businesses who want to grow their business through organic, foot traffic and website traffic, as well as those who want to discover new, healthy and local gems in their city.
Whilst conducting research, our team concluded that the most supportive communication tool for this target audience is photography. It showcases the listings quickly and accurately while also giving the users an impression of familiarity and trust.
Flat, minimalistic design with vivid, high-quality photography makes for a strong combo, making the Wellness Guide’s visual identity unique and fresh.