It’s one thing having an awesome website, it’s another finding the traffic and turning them into new clients.
To help maximise your efforts, we have 5 top tips to generate more leads from your website.
1. Create a landing page
You have just a few seconds to convince users to stick around and spend time on your website. Adding a well-designed landing page can increase conversion rates by 75%.
2. Add your phone number
Adding your phone number helps boost the credibility of your business while giving your prospects another way to reach out to you.
3. Include your address or location
According to a study by Google, “4 in 5 consumers use search engines to find local information.” Half of all consumers who search for local businesses on their phone make in-person visits the same day, and 18% of local phone searches “lead to a purchase within a day.” Adding your address to your website helps boost your credibility, increase your leads and drive sales.
4. Add photos to your testimonial pages
Testimonials can be a great way to harness the power of “social proof,” so long as your visitors believe those statements from happy customers actually come from real people. Adding photos to your testimonial page can help you generate more leads by convincing your audience that there are real people behind all those reviews.
5. Use Videos
Users expect to get the information they want fast – that’s why videos have emerged as one of the best tools for lead generation.