MARKETING FOR CHIROS
How Kula Health Started Generating 90+ Organic Clients Every Month.
The Business —
Kula Health is one of Brisbane’s leading multidisciplinary wellness clinics — offering chiropractic, acupuncture, massage, naturopathy, and holistic health services from their New Farm location.
Despite their strong reputation and client experience, Kula’s online visibility wasn’t reflecting the quality of their brand. They ranked inconsistently on Google Maps and weren’t capturing the volume of organic leads they deserved.
That’s where Empowered stepped in.
The Challenge —
Even with an established clinic and loyal client base, Kula’s website and Google presence weren’t optimised to attract new patients.
They had:
— Low Google Maps rankings across key suburbs
— Limited organic traffic for “chiropractor New Farm” and related keywords
— Inconsistent NAP data and weak SEO structure
— A steady but underperforming lead flow
The goal was clear — build a growth system that generates consistent organic clients every month.
The Strategy —
We started with an AI SEO and Local Growth Audit, identifying the biggest opportunities in search and conversion.
Our approach focused on 3 pillars:
01 — Local SEO & Google Business Optimisation
We rebuilt Kula’s Google Business Profile with fresh content, service keywords, and high-converting images. This helped them move into the top 3 positions on Google Maps for multiple high-value keywords.
02 — Website SEO & Conversion Improvements
We restructured their website around service intent — with optimised landing pages for Chiropractic, Massage, Acupuncture, and Naturopathy. Each page was rewritten to target both user experience and search intent.
03 — Review & Reputation Growth
Using our Review Growth Framework, Kula increased their Google reviews significantly, strengthening trust signals and boosting local rankings.
The Results —
Within 4 months, Kula Health was ranking in the top 3 results for “Chiropractor New Farm” and related keywords — driving a consistent stream of new clients directly from organic search.
📈 Results at a glance:
— 90+ organic clients per month (tracked via GA4 and booking data)
— 160% increase in organic website traffic
— 3x higher map visibility across key suburbs
— Improved conversion rate from 2.8% → 7.6%
Their website and Google listing now work hand-in-hand as an automated client acquisition system — generating leads even while the team focuses on patient care.
Client Details —
Kula Health
Services Provided —
Website, SEO, Google Ads
Timeline —
Ongoing