Google Reviews Cheat Sheet for Physios

Why Google Reviews Matter

— Boosts your clinic’s credibility and trust.
— Improves local SEO
— Higher rankings mean more patients.
— Builds your online reputation and attracts new clients.

How to Get More Reviews Fast

Ask at the Right Time

— Right after a successful session.
— When a patient expresses gratitude.
— At the end of treatment when results are clear.

Best Ways to Ask

In Person: “Would you mind leaving us a quick Google review? It really helps! Here’s a QR code to make it easy.” 

SMS:Hi [Name], we’d love your feedback! If you’ve had a great experience, could you leave us a quick Google review? Here’s the link: [Insert Link] 

Email: Subject: Quick Favour? Hi [Name], if you’ve had a great experience with us, we’d really appreciate a quick Google review. It only takes a minute! Click here: [Insert Link]. Thanks! 

Automated Requests: Use your practice management system to send review requests after appointments.

Make It Easy

— Use a short, custom link (Google shortener or Bitly).
— Place a QR code in your clinic’s reception and on business cards.
— Add a review link to your email signature, website, and social media.

Always Reply to Reviews

— Thank patients for their positive reviews to show appreciation and build relationships.
— Respond professionally to negative reviews and offer to resolve concerns.
— Engaging with reviews encourages more patients to leave feedback.

Handling Negative Reviews Like a Pro

— Do not ignore them___respond professionally.
— Acknowledge the concern: “We’re sorry to hear about your experience. Please reach out to [email] so we can make it right.”
— Stay positive and avoid arguments.

Keep Reviews Flowing

— Train staff to remind patients.
— Run a monthly prize draw for reviewers (within Google’s guidelines).
— Reply to every review—engagement encourages more reviews.

Hugo’s Tip: The more recent and frequent your reviews, the higher Google ranks you.

Avatar for Hugo van den Black

Hugo van den Black

I started out Empowered by helping out friends in the fitness industry create websites that supported their goals. I also reached out to clients who moved me – like a cancer survivor who used her blog to share her story – to do pro-bono work. Now, I run Empowered full-time. My clients are my biggest motivation, and inspire me to always go the extra kilometre.